The Board’s recent decisions concerning undertakings operating in the food sector and holding strong market positions demonstrate the importance of refrigerators, freezers and display stands at points of sale for competitors’ market access and product visibility. The Board considered that filling such equipment exclusively with the products of a single undertaking may make it more difficult for competing products to reach consumers, particularly at smaller points of sale where display space is limited.
Against this background, the Board has introduced obligations requiring a certain portion of such point-of-sale equipment to be made available to competing products in response to similar competition concerns across different product markets. The decisions provide for the allocation of 30–35% of the relevant space to competing products, together with obligations that the allocated space be visible, kept as a single block in certain circumstances, and clearly labelled. The scope and implementation of these obligations nevertheless differ across the decisions. The following sections examine how this approach has been implemented in practice and the specific obligations imposed in each case:
Unilever/Magnum Decision: Behavioural Remedy Reshaped Through an Interim Measure
The Board initiated an investigation against Unilever Sanayi ve Ticaret Türk AŞ (“Unilever”) and Magnum Dondurma AŞ (“Magnum”) on suspicion that the Law had been violated and previously imposed obligations had not been complied with21. Within the scope of this investigation, the Board decided to impose a comprehensive interim measure aimed at ensuring that space is allocated to rival products in freezers at points of sale.
What Happened?
In its earlier 2021 decision (“2021 Decision”)22, the Board determined that Unilever held a dominant position in the industrial ice cream market, the impulse ice cream market, and the take-home ice cream market, and found that it had abused its dominant position through its discount practices. The Board also concluded that Unilever had restricted competition through certain contractual arrangements and practices, in particular the non-compete obligation contained in its agreement with Getir Perakende Lojistik A.Ş. (“Getir”).
In that framework, the Board imposed an obligation requiring that, at points of sale with a closed net sales area of 100 m² or less, where there is no other ice cream freezer directly accessible to consumers apart from the freezer belonging to Unilever, 30% of the visible part of Unilever’s freezer and 30% of the total freezer volume at the point of sale be opened to rival products.
Following the 2021 Decision, the Board conducted a sector inquiry in order to examine whether this obligation had been effectively implemented in practice and to assess the competitive conditions in the market. Within the scope of that inquiry, information was collected from competitors, field inspections were conducted, and the transfer of Unilever’s ice cream business to Magnum was also taken into account.
How Did the Board Assess the Matter?
The Board concluded that the actual market picture showed that the competitive structure envisaged in the 2021 Decision had not materialised. In its field study, the Board found that rival products were absent from the relevant freezers at 85.7% of sales points where an Algida freezer was present.
The Board considered that this outcome could not be explained solely by the preferences of the points of sale. Rather, it assessed that rivals’ access to the freezers may have been hindered by commercial incentives, advantages, de facto interventions, or actual practices relating to freezer use.
The Board also underlined that certain competitors had weakened in the market, that some players had even exited the market, and that visibility of products in freezers is critical importance for competition, particularly in smaller retail outlets. For that reason, the Board decided to impose an interim measure in order to prevent serious and irreparable harm pending the final decision and to preserve the competitive market structure.
Pursuant to the decision, following measures must be implemented within one month from the notification of the reasoned decision:
- 30% Block Space Allocation Obligation: At points of sale with a closed sales area of 100 m² or less, if there is no other freezer accessible to consumers apart from Unilever’s ice cream freezer, 30% of the total volume of each freezer, in the form of a single block, must be allocated to rival products.
- Labelling Obligation: The space allocated to rival products must be marked with a label stating: “This part is allocated to competing products.”
- Empty-Space Obligation: Where no rival products are present, the relevant 30% space must be left empty, and Magnum products must not be placed in that area.
- Limited Increase Option Upon Request: If requested by the point of sale, the space allocated to rival products may be increased up to 50%.
Coca-Cola’s Commitments Were Accepted
The Competition Board concluded its investigation into Coca-Cola Satış ve Dağıtım AŞ (“CCSD”) by accepting the commitments offered by the company23. The case shows that the Board continues to closely monitor practices at points of sale, particularly commercial arrangements capable of creating de facto exclusivity effects.
What happened?
The investigation focused primarily on concerns regarding exclusivity practices and exclusionary effects created through discount schemes under Law No. 4054 on the Protection of Competition.
What is the scope of the commitments?
The Board’s main focus was whether the practices made it more difficult for competitors to access points of sale and increased dependence on a single brand.
Accordingly, the cooler-access rule introduced in 2021 was expanded, and it was accepted that 35% of certain coolers in both the traditional trade channel and the on-premise consumption channel would be opened to competing products. The commitments require this space to be vertically separated within the cooler, clearly marked as allocated to competing products, and supported by additional information provided to sales outlets. They also provide that, where multiple coolers are present at a sales point, the access ratio will be applied on a per-cooler basis, compliance will be monitored through independent third-party measurement reports, and no materials reducing the visibility of competing products may be used in the allocated section.
In addition, the efficiency conditions used for cooler allocation and the related completion invoice system were abolished. Changes were also made to the premium and target system, reducing the impact of variable remuneration for certain sales roles and discontinuing certain financial support and performance reporting practices on the dealer side. Furthermore, the conditions for product support granted as investment support to sales outlets were revised and discount policies were updated.
It was decided that these commitments would be reviewed again after three years.
Useful Information
A behavioural remedy is a tool by which the Board imposes obligations on undertakings either to act in a specific manner or to refrain from certain conduct in order to bring a competition infringement to an end. Structural remedies may be used only where behavioural remedies are insufficient. An interim measure, by contrast, is a temporary protective measure adopted in order to prevent the risk of serious and irreparable harm until a final decision is rendered. An interim measure must preserve the status quo ante and must not exceed the scope of the final decision.
Interim Measures Imposed on Haribo: 30% of the Space Allocated to Competing Products!
Within the framework of the investigation conducted against Haribo Şekerleme San. ve Tic. Ltd. Şti. (“Haribo”), which is active in the soft candy market, the Board decided that an interim measure should be imposed in order to prevent competition infringements in the market and any irrevocable harm these may cause24. Pursuant to the decision, 30% of the visible side of the Haribo stands located in all traditional outlets with an area of 200 square meters or less was required to be allocated to competing products.
What Had Happened?
The Board launched an investigation on 5 March 2026 to determine if Haribo violated the Law in response to the allegations that it prevented competition in the relevant market by abusing its dominant position in the soft candy market, excluded its competitors through conduct and behavior that lead to de facto exclusivity, and intervened in the resale prices of outlets25. While the investigation was ongoing, the Board decided that an interim measure should be imposed in order to protect competition in the soft candy market and prevent any irrevocable harm.
What Interim Measure Did the Board Impose?
The Board imposed the following obligations in relation to all Haribo stands located in traditional outlets with an area of 200 square meters or less, to be implemented within one month following the notification of the reasoned decision concerning the imposition of the interim measures and to remain in effect until the issuance of the final decision:
- 30% Space Allocation Obligation: It was ruled that a space corresponding to 30% of the volume of the Haribo stands must be allocated to competing brand products which do not have soft candy stands at the relevant outlet.
- Single Block and Visible Area Requirement: It was stipulated that the space allocated to competing products must be placed on the visible side of the stand, on the vertical plane and in a single block.
- Labelling Obligation: It was stated that the space allocated to competing products must be clearly identified with a label including the phrase “This space is allocated to competing products.”
- Implementation and Certification Obligation: It was ruled that Haribo must start implementing the interim measure within one month following the notification of the reasoned decision and certify before the Turkish Competition Authority that it has fulfilled these obligations.
Useful Information
It is not required for undertakings, competitors or third parties to submit a request in order for the Competition Board to impose an interim measure. The Board may impose an interim measure ex officio if it considers that the necessary conditions are met, in order to prevent serious and irrevocable harm that may arise during the investigation process and to protect competition. An interim measure is intended to prevent harm to competition during the period until the final decision, independently of the final decision to be issued as a result of the investigation.